“The fact that they are donating all of the proceeds of these sales to the Family Equality Council, which is an explicitly pro-homosexual political advocacy group, it indicates that they are taking sides in the culture war,” said Sprigg. Peter Sprigg, senior fellow for Policy Studies at Family Research Council, said Target should refrain from engaging in the culture war by not supporting same-sex marriage. “Target was pleased to be able to bring our guests products they want while, in turn, helping support the LGBT community through the donation of 100 percent of the purchase price to the Family Equality Council,” she said. "Love is Love" t-shirt sold at Target stores for June Pride Month. Over the past year, we heard from our team members and guests that they’d like to see an assortment of Pride merchandise available at Target.” Target’s communications director, Molly Snyder, told : “Target supports inclusivity and diversity in every aspect of our business and has a long history of supporting the LGBT community through giving, volunteerism and event sponsorship and participation.
Target will Donate 100% of PRIDE Merchandise Sales to Family Equality Council. The t-shirts, 10 varieties, promoted pro-gay themes such as the rainbow coupled with the word “Pride” or “Harmony” and “Love is Love.” A typical ad for one of the t-shirts read: “PRIDE Mens Heather Grey Rainbow Colorblock Crew Graphic T-Shirt. agreed to sell t-shirts in its stores nationwide for $12.99 to help the Family Equality Council raise $120,000 towards the defeat of the Minnesota Marriage Amendment in the Great Lakes State this November, according to Minnesota Public Radio. announced it would sell “gay pride” t-shirts and donate 100 percent of the proceeds to the Family Equality Council (FEC), a group that, among other issues, supports same-sex marriage and works to remove restrictions against LGBT persons adopting children. () – For June “Pride Month,” dedicated to celebrate lesbian, gay, bisexual, and transgender persons, the Target Corp.